Logos • Business Collateral • In-house Forms • Signage • More
your logo is the first step (of many)
Logo
Brand Standards
Brand Collateral
Brand Application
The start of your brand:
Logo
What is a logo mark?
The custom-created mark that accompanies the name of your business. It uses unique shapes, colors, and styles to convey your brand’s personality and messaging to your customers.
What is a word mark?
The name of your company with unique typeface or font treatments applied. The chosen fonts and the display of your business’s name (all caps, all lower case or initial caps) should be informed by your business goals and your audience.
Fonts
The fonts selected for your brand should help tell your brand’s story. For example, if you’re a professional business that’s been around for generations, choosing a serif typeface can help to convey that your brand is trustworthy and has history, more so than a playful, handwritten font.
A trained graphic designer can help you decide how to treat the capitalization – or lack of – in your business name. Using all caps may be appropriate to show your an industry leader, but that decision should also consider the font choice. All caps when combined with a strong font can feel overpowering or overbearing. It’s important to find the right balance.
Colors
Color is another integral part of your logo and your brand as a whole. A branding specialist will use color theory within your industry to make recommendations. If you’re a doctor, you won’t want your logo to be red, which will likely lead to subconcious thoughts of blood. A daycare generally is going to feel less welcoming if they choose black and brown as their color scheme.
Your brand should also consider what is typical of your industry. If you’re an orthodontic practice and all your competitors are using blue and gray, a professional will help you find an industry-appropriate color pallette that can distinguish you from the pack.
branding
Many elements of branding have already been covered on this page above. If you’re still here, you’re probably in the market for a new or refreshed logo.
branding pricing
Bare Bones Package
$3,300
- Text & icon-based, custom logo combination, 3 options to pick from
- Three rounds of refinements
- Logo set (horizontal, veritcal, small, large use)
- Final logo files delivered in full color, two color, black and white, one color and reverse
- Color codes
- Typography outline
- One – two page brand style guide
- Social media profile images
- Social media thumbnails/highlight covers
- Brand pattern
- Business card design
- Email signature
- Brand strategy deck (examines competitors and gives a summary of their branding and messaging, provides tips on applying branding to other outlets, i.e. HR forms, in-house signage, etc)
- One set of marketing mockups (2-3 pieces: billboard, print or digital ad, brochure, etc.)
Momentum Package
$4,150
- Text & icon-based, custom logo combination, 3 options to pick from
- Three rounds of refinements
- Logo set (horizontal, veritcal, small, large use)
- Final logo files delivered in full color, two color, black and white, one color and reverse
- Color codes
- Typography outline
- Three – five page brand style guide
- Social media profile images
- Social media thumbnails/highlight covers
- Brand pattern
- Business card design
- Email signature
- Brand strategy deck (examines 2-3 competitors and gives a summary of their branding and messaging, with suggestions on how to differentiate from these competitors)
- Style guide includes tips on applying branding to other outlets (HR forms, in-house signage, etc)
- Brand strategy kick-off meeting
- One set of marketing mockups (2-3 pieces: billboard, print or digital ad, brochure, etc. with content provided)
All Set (Let's Go) Package
$6,200
- Text & icon-based, custom logo combination, 3 options to pick from
- Three rounds of refinements
- Logo set (horizontal, veritcal, small, large use)
- Final logo files delivered in full color, two color, black and white, one color and reverse
- Color codes
- Typography outline
- Five – seven page brand style guide
- Social media profile images
- Social media thumbnails/highlight covers
- Brand pattern
- Business card design
- Email signature
- Brand strategy deck (examines 2-3 competitors and gives a summary of their branding and messaging, with suggestions on how to differentiate from these competitors)
- Style guide includes tips on applying branding to other outlets (HR forms, in-house signage, etc)
- Brand strategy kick-off meeting
- One set of marketing mockups (2-3 pieces: billboard, print or digital ad, brochure, etc. with content provided)
brand identity standards
Brand identity standards, also known as brand guidelines, are a written set of rules that outline and define how a brand should look, feel, and communicate. Depending of the breadth of your identity standards, it may also include how your brand should not look, plus improper treatment for your new logo. The identity guidelines help ensure that your brand is consistent across all platforms and in different markets, which can help build brand recognition and trust with customers. The more consistent your brand, the more likely you are to be remembered. The more you are remembered, the more customers can utilize your business.
Brand identity standards (of varying detail) come with each each branding package, Bare Bones and above.
