orthodontic practice branding

The branding for your orthodontic practice is going to be the first thing that new and potential patients, as well as leads to your business, will see. This is why it’s very important for your brand as a whole to tell a story about who you are as a practice and what you stand for. 

The next thing to remember is that your brand is more than your logo. The logo is the central point that informs all other aspects of your brand, but it’s actually only a small part of it. Your entire brand encompasses many things: how your logo looks on signage, what fonts you use for your company email signature, the design of your new patient materials, how your logo is applied to collateral and gifting material, what your emails to patients and leads look and sound like, the colors of your business cards, the look and layout of dentist referral materials, and so much more! 

It’s important to remember that the interaction that folks have with your brand – from their first engagement with your social media account – all the way to deband day should look, sound, and feel conhesive. So, how do you do this? If you didn’t also moonlight as a graphic design student during dental school, it’s time to hire a professional. A trained graphic designer is going to be able to consider points like how the colors you want to choose will look on the front of your building at night, will your logo look good printed professionally and in-house, how exactly should the brand elements be utilized and expanded to create a design for a vehicle wrap, plus even make suggestions based on color theory, brand personality, and past and current trends to better inform the success of your business.