graphic design
packages
& pricing
GRAPHIC DESIGN: branding | brand application | new client gifting/experience | websites | packaging
What is your brand? Hint: it’s everything; from the font you use on your website, to the images and posts on your social media profiles, all the way down to the bags that hold customer purchases. Your brand is everything that your customers see, hear, and feel from you – from the first marketing touch to the purchasing process and beyond.
Don't DIY
Perfect for: small businesses who don't want to DIY or use Fivver & are looking for limited options- TEXT-BASED LOGO ONLY (no custom icon or vector logo mark), 3 options to pick from
- Three One round of refinements
- Logo set (horizontal, vertical applications)
- Final logo files delivered in full color, two color, black & white, one color and reverse
- Color codes (2 color maximum)
- Typography outline
- One – two page style guide
- Social media profile images
- Social media thumbnails/highlight covers
- Brand pattern
- Business card design
- Email signature
- Brand strategy deck (examines 2-3 competitors and gives a summary of their branding and messaging, with suggestions on how to differentiate from these competitors)
- Style guide includes tips on applying branding to other outlets (HR forms, in-house signage, etc)
- Brand strategy kick-off meeting
- One set of marketing mockups (2-3 pieces: billboard, print or digital ad, brochure, etc.)
Bare Bones
Perfect for: small businesses on a time crunch or tight budget, but are still forward-thinking- Text & icon-based, custom logo combination, 3 options to pick from
- Three rounds of refinements
- Logo set (horizontal, veritcal, small, large use)
- Final logo files delivered in full color, two color, black and white, one color and reverse
- Color codes
- Typography outline
- One – two page style guide
- Social media profile images
- Social media thumbnails/highlight covers
- Brand pattern
- Business card design
- Email signature
- Brand strategy deck (examines 2-3 competitors and gives a summary of their branding and messaging, with suggestions on how to differentiate from these competitors)
- Style guide includes tips on applying branding to other outlets (HR forms, in-house signage, etc)
- Brand strategy kick-off meeting
- One set of marketing mockups (2-3 pieces: billboard, print or digital ad, brochure, etc.)
Momentum
Perfect for: those with a growth mindset, dedicated to creating a brand experience with future plans- Text & icon-based, custom logo combination, 3 options to pick from
- Three rounds of refinements
- Logo set (horizontal, veritcal, small, large use)
- Final logo files delivered in full color, two color, black and white, one color and reverse
- Color codes
- Typography outline
- One – two page style guide
- Social media profile images
- Social media thumbnails/highlight covers
- Brand pattern
- Business card design (1-3 employees)
- Email signature (1-3 employees)
- Brand strategy deck (examines 2-3 competitors and gives a summary of their branding and messaging, with suggestions on how to differentiate from these competitors)
- Style guide includes tips on applying branding to other outlets (HR forms, in-house signage, etc)
- Brand strategy kick-off meeting
- One set of marketing mockups (2-3 pieces: billboard, print or digital ad, brochure, etc.)
All Set (Let's Go)
Perfect for: businesses who know their product/service and are prepared to market & succeed- Text & icon-based, custom logo combination, 3 options to pick from
- Three – five rounds of refinements
- Logo set (horizontal, veritcal, small, large use)
- Final logo files delivered in full color, two color, black and white, one color and reverse
- Color codes
- Typography outline
- Three – five page style guide
- Social media profile images
- Social media thumbnails/highlight covers
- Brand pattern
- Business card design (4-7 employees)
- Email signature (4-7 employees)
- Brand strategy deck (examines 2-3 competitors and gives a summary of their branding and messaging, with suggestions on how to differentiate from these competitors)
- Style guide includes tips on applying branding to other outlets (HR forms, in-house signage, etc)
- Brand strategy kick-off meeting
- One set of marketing mockups (2-3 pieces: billboard, print or digital ad, brochure, etc. with content provided)
packages starting at $1,290
Once you have a logo, it might seem like you’re all set. It’s true that your logo is the center point of your design, therefore it should be the first step. But, it’s the first step of many when building out the brand for your business.
Second to your logo, applying your brand consistently and cohesively is often the trickiest part to navigate without professional help. How does your logo appear on email signature? What does it look like when applied to a tiny social media profile image? How should your new patient or new client forms be designed to preserve the integrity of your new brand?
These questions might seem unimportant, but they’re actually crucial. If your logo looks different across many channels you decrease the chances that potential customers will commit your brand to memory.
New client packaging & sleeve. The interior (featured below) is a piece of wall art that displays the photographer’s varied talents.
One of the best ways to ensure that your customers feel good about you is to “wow” them. This means going further than your competitors to over-deliver from start to finish. Providing a new client gift is a great way to make your clients feel special – especially if you are in a position to invest the time to gather information about your clients and are able to personalize the gift and experience to them.
Pricing for new client gifting and experience is tailored to each of my clients. Why? Because you might just be looking for help with ideas on how you can do better to wow your customers and clients (you’re looking for consulting help), or you might be looking for helping designing something you already have in mind (design help), or your might be looking for ideas on what to do and how to make it look great (consulting & design assistance).
Let’s start the conversation and find out what you’re looking for!
Looking to apply a new or existing brand to a new website? This is best done with the help of a professional. Your website is the piece of your brand that will be viewed most often and is crucial for converting leads into sales. If you have an unprofessional website, one lacking in organization and functionality, or the website is poor in the user experience department, you’re stacking the odds against yourself.
Enlisting the help of a professional ensures that your website will look and function properly AND be a proper visual representation of your business.
I am no longer doing web development in-house to allow me to better focus on the visual design and marketing that I do so well. However, I am still specializing in website design, where I’ll apply your design to a home page and secondary page wireframes for your website that can be handed to a developer (yours or mine) to ensure that it’s on brand.
PRICING BELOW APPLIES ONLY TO DESIGN MOCK-UPS, NO DEVELOPMENT.
Straightforward Web Design
Perfect for: small businesses who have a preferred web development company + the time to take on a website project, but need a little guidance.- Wireframe creation
- Applying your branding to a provided wireframe for a home page, secondary and contact page.
- Meeting to discuss your website goals
- Organization assistance (determining what content should go where for the best user experience)
- Website development project management (keeps the project moving, ensures development company is on track with your goals, minimizes extra development costs)
- Website developement costs
- Copywriting
Done Right Web Design
Perfect for: businesses who understand the importance of brand consistency and are looking to have a professional website, but need a little help getting there.- Wireframe creation (for up to five pages)
- Applying your branding to created wireframe for a home page, secondary and contact pages.
- Meeting to discuss your website goals
- Organization assistance (determining what content should go where for the best user experience)
- Website development project management (keeps the project moving, ensures development company is on track with your goals, minimizes extra development costs)
- Website developement costs
- Copywriting (available for an additional fee)
All-the-Way Web Design
Perfect for: businesses who want their brand represented professionally across the board without the time to micromanage and make sure everything gets done right.- Wireframe creation (for up to five pages)
- Applying your branding to created wireframe for a home page, secondary and contact pages.
- Meeting to discuss your website goals
- Organization assistance (determining what content should go where for the best user experience)
- Website development project management (keeps the project moving, ensures development company is on track with your goals, minimizes extra development costs)
- Website development costs
- Copywriting (available for an additional fee)
Shall we?
Investing in good design and branding is like putting your money in a high-yeild savings account: the sooner you take action and put your money (or your branding) where it needs to be, the sooner your investment can bring you returns.