to increase new patient numbers in your practice
orthodontic marketing consulting
Orthodontic marketing consulting is a service that helps your orthodontic practice promote your services, distinguish you from your competitors. and attract new patients. When consulting, we help you develop marketing strategies, improve your practice’s online presence, define a doctor and specialist referral program, increase patient referrals, and optimize your website for search engines and user experience.
what we’ll be doing
- Developing marketing strategies: Consultants help you create a plan to promote your practice’s services and reach a wider audience.
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Improving online presence: We preform an audit of your online presence determining areas where your practice is performing and converting well, and areas where support is needed. This effort also determines if your necessary online accounts are created, up to date and connected properly.
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Optimizing for search engines: We help improve your practice’s website’s ranking in search results and develop a plan that your team can execute to improve search rankings, conversion, and performance against your competitors.
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Evaluating current marketing efforts: We identify areas for improvement and make suggestions based on your combined 30+ years in the orthodontic, medical and dental fields. We learn from other practices and pass our marketing knowledge and experience on to you.
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Training your marketers: If you have a new team member, are just starting with a marketing department, or your marketing isn’t getting the needed results, we can evaluate and train on best practices, technologies, and even recommend lingo to use and avoid to increase conversions.
what we offer you
- A unique perspective: our processes and experience were informed by Audra – our creator – ‘s boots-on-the-ground work as a one-woman design and marketing team for an orthodontist.
- Processes developed from real pain points: Because of the hands on work we’ve done with orthodontic and dental practices for years, our processes and marketing approaches are tailored to the needs of orthodontic practices, and tweaked for your practice specifically. We’re not marketers from another industry trying to fit into the orthodontic world. These processes were made for practices like yours.
- Continued testing: When Audra left the employ of an orthodontist she continued working for the practice (and still does work for them) along with many other orthodontic, dental and medical practices as a consultant.
- A dedicated, small team: As a core team of three we talk to each other – and you – frequently. We’re not in a giant skyskraper passing your account from floor to floor, we are your account.
how do we get started?
Let us know you need help
Send out the distress call so we can come to the rescuse. Ways to contact us:
Complete an exploratory call
We’ll find a time that works in our schedules for a 30-minute exploratory call. This connection gives us information about your current efforts, your goals, and your expectations for a marketing consulting relationship.
Following the call we’ll send any documents or discovery we discuss on the call.
Take off!
With your current efforts, future goals, and budget in mind, we’ll develop a strategic audit plan – that fits your practice – for any utilized and underutilized marketing channels. Then we’ll assess any marketing efforts you or your team have implemented and the results. We’ll also scrutinize the efforts of your competitors. All of this information will be combined with our experience and knowledge to formulate a recommendation for a cross-channel marketing plan that will bring new patients to your practice.